Navigating the NAR Settlement & How to Win BIG in 2025

Key Insights from Dave Savage’s 9/17 Mortgage Coach Training

On September 17, Dave Savage joined us for an exclusive Mortgage Coach webinar designed to provide crucial insights into the NAR Settlement. In most states, it took effect August 17, and our industry is now facing a shifting landscape where transparency, strategic communication, and process-driven tools are more important than ever.

Understanding the NAR Settlement
Though exact figures vary across states, the NAR settlement has resulted in significant changes in real estate transactions. Notably, less than 10% of deals now close with buyer’s agents earning reduced commissions. In some cases, some real estate platforms like one in Iowa no longer disclose whether sellers will cover buyer’s agent commissions.

With these changes in place, loan officers and agents must stay proactive and adapt quickly to avoid potential disruptions in their transactions.

Impact on Buyer’s Agents
A major shift is the uncertainty around buyer’s agent commissions. Some real estate platforms no longer disclose whether sellers will cover these costs, leaving agents and buyers to navigate negotiations in a new, uncharted landscape. This may lead to more blind offers and contract negotiations without full transparency on commission structures.

Strategies to Stay Ahead

Leverage the NAR Loan Officer Toolkit
Savage emphasized the importance of using tools like the NAR Loan Officer Toolkit and Mortgage Coach’s Total Cost Analysis (TCA) to educate agents and buyers. These tools streamline communication and ensure informed decisions, helping you stand out in this evolving environment.

Build Process-Driven Teams
Consistency in protocols is essential. Clear communication and transparency in every transaction—especially around commission structures—can prevent confusion and delays.

Use Mortgage Coach Tools
Mortgage Coach’s TCA and Open House flyers provide agents with critical information to navigate new commission structures. These tools help turn leads into contracts by offering clear, value-driven resources.

Action Items for Loan Officers:

• Educate Your Agents: Hold regular sessions to explain how the NAR settlement impacts deals, including commission transparency and blind offers.
• Stay Process-Driven: Establish consistent transaction protocols to minimize confusion.
• Create Educational Content: Use short videos to explain the NAR settlement, positioning yourself as a knowledgeable resource.
• Maximize Open Houses: Equip agents with detailed flyers that outline commission and cost details.
• Clear Communication: Maintain open, transparent communication with all parties throughout every transaction.

By leveraging these strategies and tools, you can help your agents navigate the changes brought by the NAR settlement while continuing to provide value and support to them and your clients.

Missed the training? Watch the recording here.