July 29, 2025
Jay and Kelly just wrapped up two unforgettable days at Forward Event in Las Vegas, alongside Esther Spence-Crabb, Blake Bravo, Justin Smith, Jill Fortner, and Renee Gaugler.

The unanimous verdict from our team? The sessions delivered career-transforming insights that you simply can’t find anywhere else.
Here are our top takeaways you can start using right away:
- Go hyperlocal on social to capture niche engagement. Take cues from @alyssacurnutt and dominate your market with localized guides.
- Infuse your uniqueness into every piece of content you create. As speaker @thechrisdo said, “People don’t fall in love with corporations. They fall in love with personalities.”
- Begin your next talking head reel with a storytelling hook. Skip the corporate speak and start Instagram reel content with a real story that resonates. (Watch the full video interview here.)
Bonus takeaway: Listen in as Iman Oubou, serial entrepreneur and speaker at this year’s Forward Event (pictured above), shares what questions to ask before you even think about making video content. Don’t just create content to create content—use Iman’s tips to cut through the noise, find your niche, and truly stand out.
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